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Gondry should go smell-o-vision
Michel Gondry’s upcoming film would do well to include scratch n sniff cards à la Polyester. Here’s hoping that his film adaptation of Boris Vian’s classic novel L’Ecume des jours will do justice to...
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scented menus of the future
Designers have come up with the idea for a great device: an odor menu.The device would allow the visually impaired to browse and select menu items by their smell. How various dishes’ scents would be...
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how we came to smell bad
It might not be your diet, genes, or bathing habits. The advertising industry has a major hand in perceptions of body odor. A recent Smithsonian article uncovers the history of advertising and odor...
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join the club
Do you not want to belong to any club that would accept people like you as a member? MIN New York is launching an olfactory club called Fragrance Flight. They currently have two levels of membership...
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scent and color
Check out this interview with Dawn Goldworm, Scent Director at the olfactive branding company 12.29, in which she talks about her synesthesia influences her work.
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the smell is the same just before the rain
Here’s a brief account of a scent that rivals Proust’s madeleine in popularity. It’s called petrichor.
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Article 3
The newly-minted institute for art and olfaction in Los Angeles is currently looking for scent artists to fill their first roster of artists in residence. Deadline is February 1, 2013. We can’t wait to...
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scented song
It seems Boris Vian wasn’t the only Frenchman keen on combining music and other senses. In 1922, Science and Invention featured an illustration of a scent organ inspired by perfumer and chemist Dr....
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deconstructing perfume
The Art of Scent exhibit at New York’s Museum of Art and Design is a foray into how perfumes are born. It is a minimalist yet visually striking exhibit that surveys a brief history of Western...
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scent comedy
Marcel Duchamp would chuckle at the latest hijinks of Dutch art duo Lernert and Sander. Their perfume “Everything” is a stylized slop bucket of samples of each and every fragrance released in 2012....
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Introducing Madeleine – Memory Capture of the Future
London designer Amy Radcliff has succeeded in prototyping a camera of the future. Her elegant device, coyly named Madeleine in a wink to Proust fans, uses headspace technology to capture, analyze and...
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time in a bottle
German perfumer Kim Weisswange has delivered on the age-old longing to bottle time. Her recent scent calendar proposes to capture each day in a different scent based on the mixture of scents that...
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the medium is the massage
Read a wonderful article on the brief history of olfactory stimulation in marketing. From Smell-o-Vision Photo by Santa Clara County Library to smellizing to the latest scent-emitting ophone app,...
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continuing education
Photo courtesy of Odette Toilette Noses in the Big Smoke are lucky to have Odette Toilette, the founder of a thriving olfactory event scene in London. Her scratch + sniff nights provide rich olfactive...
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bringing molecular gastronomy home
Photo courtesy of molecule-r.com The Canadian molecular gastronomy company, Molécule-R is tackling a new frontier in taste and home dining. They are about to release aroma-diffusing forks and spoons -...
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smells unseen
Photo courtesy of peterdecupere.net The small town of Herford, located between Hanover and Dusselforf, is home to Frank Gehry-designed Marta Herford museum. From June 8 – June 15, 2014 you can test...
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perfumes under fire
Photo courtesy of Lemonde.com Buy your favorite European scents while you still recognize them. The latest European Commission’s ruling on perfume allergens will be quite a blow to perfumers,...
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memory and smell
Even before Proust, scent has played an integral role in memory-making and memory recall throughout history. One has only to consider the vast tomes of naturalist fiction, only the tip of the iceberg....
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how the human nose works
Watch this video on Swedish olfaction researcher Johan Lundström for a charming look at the relationship between psychology and the sense of smell and taste. For a deeper look at taste, smell, and...
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does America get perfume?
In a recent article in The Guardian, Sady Doyle ponders how and why Americans engage more conservatively with perfume and perfumery as art. It’s a fascinating discussion, and one that merits more...
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